‘spacio’ Logo Concept
location: n/a
scale: graphic design
scale type: n/a
client: ourselves
client type: Neighbors
status: released for print and digital reproduction
services: Graphic Design, Conceptual Design, Printing
description: Our core interest is space so it was pretty obvious for us that our graphic identity should reflect this interest. Space is not tangible – its boundaries are often difficult to distinguish. Matter – walls, floors, surfaces, objects and colors are the elements which assist us in acknowledging space and taking notice of its behavior. We settled on the vertical planes of two implied walls to help define this concept. The intersecting planes are not orthogonal, also a reflection of our interest in irregular forms. The rules of two-point perspective drawing are applied to the sketch which pull the forms back towards the vanishing points. The final touch is the integration of the word ‘form + context + community’ which are the three principal values in our design process.